Optimize has partnered with Fuelsoft to bring together advanced transport optimisation with specialist fuel distribution technology, helping operators make smarter, more efficient planning decisions.
Fuel and lubricant distribution presents a unique set of operational challenges. From managing different product grades and pot mixing to balancing vehicle capacities, stock availability and specific customer delivery requirements, planning is about much more than simply finding the most efficient route.
Through this new partnership, Fuelsoft’s deep sector expertise is combined with Optimize’s AI-powered transport optimisation technology to address these complexities as part of the planning process.
The collaboration will help fuel distributors optimise their operations with a greater understanding of the constraints that influence day-to-day planning, helping them make better use of vehicles, reduce unnecessary mileage and improve overall operational efficiency.
CEO of Fuelsoft Darren Priddey says, “For more than three decades, we have committed ourselves to building software that serves the real needs of fuel distributors. Partnering with Optimize ensures that our customers benefit from the next generation of intelligence and automation. Together, we are equipping the fuel industry with technology that is not only advanced but genuinely transformative.”
The partnership reflects a shared ambition to use technology to simplify complex planning challenges and give operators greater visibility and control over their transport operations.
Colin Ferguson, CEO of Optimize, commented, “Fuelsoft is recognised across the industry for its reliability, strong customer relationships, and constant drive for improvement. By bringing our AI engine into their platform, we are enabling Fuelsoft customers to unlock new levels of operational intelligence and performance. This partnership continues our mission to make AI practical, powerful, and accessible for real-world industry applications.”
About Fuelsoft
Fuelsoft have been delivering high-quality, industry-specific software solutions to the fuel sector for over 30 years. The company prides itself on exceptional customer loyalty, long-term relationships, and a consistent record of innovation. Its products are designed to interface effortlessly with key industry platforms, with standout capabilities including advanced integration and sector-specific customisation within Microsoft Dynamics CRM.
Fuelsoft’s long-standing expertise ensures that decades of industry knowledge are applied to help customers grow and flourish. Unlike many software providers, Fuelsoft’s clients remain by choice, not obligation, a testament to the company’s service, reliability, and results. With customers spanning from Donegal to Jersey to the Highlands of Scotland, there is always a satisfied Fuelsoft user nearby ready to share their experience. For more information, visit Fuelsoft’s website here.