Optimize, a leading provider of AI powered transport optimisation technology, today announced it has become a Geotab Marketplace Order Now Partner, a global leader in connected operations, video telematics, and AI-powered insights.
Having successfully collaborated since 2025, the integration has now reached a major milestone with Optimize becoming an official Geotab Order Now Partner, enabling customers to discover, purchase and deploy Optimize’s My Transport Planner (MTP) directly through the Geotab Marketplace.
The integration provides Geotab’s global customer base, representing more than six million connected vehicles, with seamless access to enterprise grade transport planning, route optimisation and electronic proof of delivery (ePOD), all within the Geotab ecosystem.
My Transport Planner combines Optimize’s award winning AI optimisation algorithms with Geotab’s rich telematics data to create smarter transport plans before vehicles leave the depot, while continuously adapting to live operational events throughout the day. The integrated Driver App extends this capability into the field by providing drivers with optimised routes, navigation, task management and electronic proof of delivery, creating a comprehensive set of tools and execution solutions.
By bringing these technologies together, fleet operators can reduce mileage, improve vehicle utilisation, increase driver productivity, enhance customer service and lower emissions, all while making better use of the data already captured by their Geotab platform.
The integration represents a natural evolution from telematics and fleet visibility towards intelligent operational decision making, enabling organisations not only to understand what is happening across their fleet, but to optimise what happens next.
The strength of the relationship has also been demonstrated through ongoing joint initiatives, including Geotab’s participation in Optimize’s Festival of Fleet Technology, where industry leaders explored the future of AI driven fleet operations and connected mobility.
Commenting on the announcement, Colin Ferguson, Chief Executive Officer of Optimize, said:
“This is a significant milestone for both organisations. Becoming a Geotab Order Now Partner means customers can now deploy our technology directly through the Geotab platform, making advanced optimisation more accessible than ever before.
By combining Geotab’s world class telematics with our AI driven optimisation engine, organisations can move beyond simply monitoring their fleet to actively optimising every route, every vehicle and every day. Together, we’re helping fleets operate more efficiently, more sustainably and with greater confidence.”
Robin Kinsey, Associate Vice President, Marketplace added:
“Our partnership with Optimize extends the value of the Geotab platform by providing customers with direct access to powerful transport planning and optimisation capabilities. Together we are enabling organisations to transform fleet data into intelligent operational decisions that improve efficiency, customer service and sustainability.”
As an Order Now Partner, Optimize’s My Transport Planner is now available through the Geotab Marketplace, providing organisations with a seamless route to deploying AI powered optimisation alongside one of the world’s leading connected vehicle platforms.