Optimize, the UK’s leading pay-as-you-go optimisation provider, is proud to announce its partnership with SDL Car Parts, one of the UK’s foremost automotive parts distributors. This collaboration marks a significant step forward in enhancing SDL’s operational capabilities, visibility, and customer communication standards across its expanding depot network.
SDL Car Parts operates a highly dynamic, multi-branch distribution model supported by strict service-level agreements. With delivery routes planned and continually adjusted throughout the day, SDL required a solution that could bring clarity, consistency, and enhanced real-time control across all sites. Optimize’s integrated driver application and customer communications module have been introduced to address these requirements, delivering measurable improvements in operational efficiency and customer satisfaction.
The new system includes an end-to-end mobile driver application incorporating Proof of Delivery and vehicle defect reporting, combined with barcode scanning functionality for complete scan-on/scan-off tracking. Interbranch transfers and counter collections are now fully supported through the platform, providing SDL with improved oversight of all vehicle movements and depot operations. Customers also benefit from emailed Proof of Delivery and real-time SLA notifications, ensuring transparency and strengthening the service experience.
Colin Ferguson, CEO if Optimize commented,“SDL Car Parts operates with exceptional pace and precision, and we are delighted to support their continued growth with technology that enhances visibility, communication, and operational control. By combining our AI-enabled optimisation platform with SDL’s strong customer-first ethos, we are enabling a smarter, more responsive delivery network. This partnership reflects our shared commitment to raising standards across the automotive distribution industry.”
The solution has already been successfully deployed at SDL’s largest depot in Clay Cross, as well as across other depots in York and Sheffield. SDL Car Parts plans to complete the rollout to the remainder of its network in early 2026. These enhancements are supported by Optimize’s evolving AI-driven capabilities, which bring greater intelligence and automation to SDL’s decision-making and route planning processes, coupled with a continuous improvement approach to product enhancement.
Darren Murray, General Manager at SDL Car Parts added, “Our partnership with Optimize strengthens our operations by equipping our depots with technology that enhances communication, improves operational oversight, and ensures that our customers receive the highest standard of service. This collaboration represents a significant advance in our pursuit of industry-leading performance, and we look forward to completing the rollout across our network in 2026.”
About SDL Car Parts
SDL Car Parts is a major UK automotive parts distributor known for its multi-branch operation, high standards of customer care, and long-standing commitment to reliability and service excellence. With a customer-first ethos, SDL serves thousands of customers daily with transparency, speed, and precision.
Find out more: https://www.sdlcarparts.co.uk